Social Media Setup & Integrations

Social media can be a powerful tool, which can offer a great array of benefits to your business, from improving traffic and conversions, finding new customers, or communicating to customers in a familiar and simple way. Find out all the ways social media can help your business.

Social media is a powerful tool with access to millions of users each and every day. My experience has taught me how to harness the use of social media to help promote your business and reach new customers each and every day.

Types Of Social media website Integrations

When it comes to social media integrations there are about 5 standout examples that you should be utilizing on your own personal website. Below I will explain a bit about what each type of integration is and how it is used.

SOCIAL ICON BUTTONS

Social icons are the small logos for each social media company that your business has a business page for, icons should be put somewhere discrete as to not drive people away from your website but still visible enough for people to find you on any platform.

SOCIAL SHARE / FOLLOW BUTTONS

Social share and follow buttons are a great asset to use in blogs, recipes, videos, or tutorials to encourage users to engage and share your content with their friends and family or follow future updates to your posts. Having share buttons often help increase website traffic.

SOCIAL WIDGETS (IE. FACEBOOK PAGE PLUGIN)

Often shows your social media page with share & follow buttons as well as part of your posts and updates. There will be a variety of different widgets that perform different tasks depending on the social stream.

SINGLE SIGN-ON (LETS VISITORS CREATE A NEW ACCOUNT OR LOG IN USING SOCIAL CREDENTIALS)

This is an amazingly easy way to capture more user data and make it extremely easy for users to register for your services.

EMBEDDED SOCIAL FEED

These plugins can be uses to display feeds from different social media sites, often in the forms of a post, RSS, or gallery feed. These are useful for keeping regular visitors up to date with your business.

Contact us today about upgrading your online presense! Reach a wider variety of clients across each platform and enhance your website with the latest in optimisation techniquest and advice.

Common Social Media Mistakes

Social media can be a great asset for any website, however, there are times where it can negatively affect your user experience and possibly lose your customers. See below for the top things NOT TO DO when integrating social media into your website.

SOCIAL MEDIA ICONS IN YOUR HEADER

Website visitors are not the easiest to get, so why would you want to encourage them with a gateway to leave your website? Try putting your social media icons at the bottom of your website.

DON'T LINK 404 OR DEAD SOCIAL MEDIA LINKS

having a website with 404 links can negatively impact your SEO results, as well as making it hard for your users to find your social pages, which may make you lose customers.

SHARE LINKS ON SERVICES PAGES

I don't think I have ever seen a share of a service page, when choosing locations to add share buttons, enable them where you have good content. If you want to share services, make the choice of share icons useful, for example, LinkedIn, or Email.

DON'T SHOW SHARING NUMBERS

Nothing looks worse than having an unpopular piece of content, ideally if you must show numbers do so when there is a good number of shares, or else fake the results.

TOO MANY WIDGETS MEAN A LOT OF JAVASCRIPT

The number one issue we have when optimizing page speeds is limiting resources, when your website pulls the majority of resources from social media, it will cause speed issues which will impact your user experience and google ranking.

Questions & Answers

Can I transfer Hosting & Domains to embed?

Absolutely! We encourage you to transfer Domain & Hosting to us, it allows us to better understand and support your website, monitor malware & attacks, make updates much faster, and you know it's 100% New Zealand based. We also charge no transfer fees.

Can you fix/update my existing website?

100%, we can fix/alter any website you already have, even if you're not hosted with us. We may require access to FTP or cPanel at your current agency's discretion.

Why use Open Source?

Open Source is the most elegant solution when building a website, unlike Wix & Squarespace, when you build a website opensource you own 100% of the code & content, any developer or agency can work/alter your website, it allows you to control where you host and what functionality you add to your site, and allows greater optimization for better search performance.

What is the cost of a website?

The cost is dependant on many factors including, the timeline for the project, size of the website, number of pages, CMS, Optimisation, and required functionality. Ask for a free, no-obligation quote, and we will get back to you within 24 hours!

How long does it take to build a website?

For most straightforward projects we can build and launch a new website within 7 - 10 days.

Where are your servers located?

We operate in New Zealand, which means our data centers are Auckland-based to optimize the delivery of your website faster to the New Zealand Market, for overseas markets we have CDN options available including Cloudflare & Netlify.

Which CMS's do you support

We build in a wide variety of Open Source CMS platforms including Joomla, WordPress, Magento, Shopify, Silverstripe, Gravity, Contentful, a range of headless CMS, Laravel and and Drupal.

What areas do you service?

My partner operates across all areas of New Zealand North & South Island. As we work online, we can help you from anywhere around the country or world!

Results-Based Difference with

Happy Customers

We are in the business of Engineering Services, for the Food Manufacturing sector, when it came time to advertise our brand online we engaged Brett Ransley to guide us through the inner workings, of the world wide web. It was important to me that the website reflected our workmanship, and I couldn't be happier! Brett really took the time to get to know us and understand our business and brand, once the website was launched he continued to tweak and edit the content to set a standard we were all proud of, he has continued to support us over the years and often provides updates and suggestions as new technologies and software becomes available, this keeps our page looking Clean and Fresh, reflecting on our food manufacturing & engineering standards. I would recommend Brett Ransley, to any business. Thanks, Brett.

Mason Drent - Managing Director - MDR Engineers

Brett created a simple straightforward solution for us, using Magento, despite the limited amount of products we were still able to create online sales & integrate our eShip plugin. Early 2021 we changed our systems to WooCommerce & WordPress, embed managed to launch the website in under 1 week and we had our first order the day of launch! Great work!

The Coffee Shop NZ

Brett at Embed has been FANTASTIC to deal with, listened to what I wanted, gave GREAT advice, and produced content as per the brief supplied. Super happy with the work he has done through the setup of our social media channels, website, and has been GREAT at Following Up if ever I need anything.

Tris Walker - Taupo House Removals

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