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Organic, Paid, Local & Voice SEO.

Search engine optimization is a key way to get your business on the map. It’s important to make sure that you’re using effective strategies and don’t fall into the trap of having mediocre content. However, it’s always good to know what else can be done for your business.

Googles extensive algorithms can sometimes make it very hard to achieve the results you want, fortunately, there are ways we can enhance your business website which will improve your overall performance on search engines.

What is Organic SEO?

Organic SEO is a type of SEO that focuses on the website’s content and how consumers access it, rather than the website’s design or how it appears in search results.

The goal of organic SEO is to increase your site’s visibility in search engine rankings by improving your site’s relevance to particular keywords. Organic SEO also includes things like social media marketing and link building, which can help improve your website’s Google ranking as well.

Organic SEO takes time and effort to achieve, so if you’re looking for quick results then you might want to look into paid advertising methods.

If you’ve been considering implementing organic SEO into your business, now is a perfect time!

How to reach new customers with Google Ads

Search engine optimization is a key way to get your business on the map. It’s important to make sure that you’re using effective strategies and don’t fall into the trap of having mediocre content. However, it’s always good to know what else can be done for you as well, and Google Ads are one option that could help you achieve this.

You can set up Google ads to target specific keywords which will help your business, or alternatively, you can choose to do broad targeting. Broad targeting allows your ads to appear on various searches related to certain keywords or phrases. This gives your business the opportunity to reach new customers who may not have previously been looking for you via search engines.

Google Ads also allows your website’s visitors to get more information about your company by making them click-through ads and landing pages. This is a great way for potential customers to find out more about you and see if they fit within your target market.

Advertising on Social Media

Social media is a great way to advertise your company. Social media has many benefits, including the ability to target your audience more precisely than with traditional methods, and getting instant feedback from those who are interested in what you do.

You can also use social media platforms to talk about events that are happening in your area or for a cause that is important to you. It’s an easy way to get people involved and excited about what you’re doing!

However, one of the most important parts of using social media as a platform for advertising is taking advantage of paid advertising on social media. Paid advertisements on social media allow for targeted advertising which is something that ads on content-based networks like Facebook can’t offer.

Advertising on social media works by allowing businesses to target specific audiences with the use of demographics and interests, letting them see all their data and statistics in real-time. Because they’re able to see which ads are performing better than others, they can make better decisions when it comes time to create new campaigns.

Contact us today about upgrading your online presence! Whether you run Joomla, WordPress, Shopify or just looking for a change of Provider, Embed Web Design & Kyanite Group Limited want to support you and your business now and into the future.

Localized SEO

Local SEO is key to getting noticed on specific sites. If, for instance, you’re a law firm and want to attract potential clients in your area, local SEO is the only way to do it.

The same goes for restaurants that want to draw in customers from the immediate area. Localized SEO will allow you to drive traffic from more specific locations, which helps with targeting and profits.

This can also be useful for companies who reach out to an audience within a smaller radius of their base location. For example, if you have a business that serves upstate New York, but you want your customers to come from Buffalo instead of Syracuse, local search will help make that happen!

SEO professionals are often hired by larger companies who are already established on the internet; however, localized SEO can give smaller businesses a leg up as well. With targeted advertising and enhanced performance on search engines like Google and Bing, those businesses can gain more visibility in their respective areas while increasing revenue overall.

Voice Searching: The Future of Search

Voice search has been with us for a long time, and we finally have new applications for this technology. Google recently released the Play Store, which lets you ask your phone to find songs and movies for you. This is just one new application of voice search on our phones, and it’s only going to keep improving in the future.

Another use of voice search is in finding businesses. A little while ago, I was trying to find a restaurant near me that would deliver to my home without charging me a delivery fee. After typing in “restaurant near me” into Google Maps, I asked my phone to search for something else nearby. When my phone returned “restaurant near me,” I asked it what were some restaurants that delivered without a delivery fee. My phone responded with “Chili’s,” so I set up an account there (I’m sure you could do this on Yelp or Open Table as well).

This is just one demonstration of how voice search will help you find what you want more quickly and easily than ever before. It’s also worth noting that voice search does not require an internet connection like typing does, so it can be used anywhere!


Results-Based Difference with

Happy Customers

Dolphinz Swim School had an existing Joomla-based website that needed a refresh and various security updates. Brett is one of the few Joomla website builders that we could find. He was able to get our website up to date without having to do a full rebuild and all the time and money associated with that. He provided a cost-effective solution for our business and understood our needs well. We would recommend Brett's skills and service to any business that needs website support.

Lisa - Dolphinz Swim School

I am very impressed with Brett Ransley of Embed Limited. His knowledge is excellent and he is happy to impart his knowledge. He is friendly, very helpful and very professional. I made a commercial decision to leave a long association with our previous I.T. service provider and move over to Embed Limited. I am also impressed with the energy Brett brings and the value that he adds to our business. I am very happy and I have no hesitation at all to recommend Embed Limited. Shane Crawford, Managing Director, Specialist Collections & Consultants Limited.

Shane - Collection Experts

We are in the business of Engineering Services, for the Food Manufacturing sector, when it came time to advertise our brand online we engaged Brett Ransley to guide us through the inner workings, of the world wide web. It was important to me that the website reflected our workmanship, and I couldn't be happier! Brett really took the time to get to know us and understand our business and brand, once the website was launched he continued to tweak and edit the content to set a standard we were all proud of, he has continued to support us over the years and often provides updates and suggestions as new technologies and software becomes available, this keeps our page looking Clean and Fresh, reflecting on our food manufacturing & engineering standards. I would recommend Brett Ransley, to any business. Thanks, Brett.

Mason Drent - Managing Director - MDR Engineers

Brett at Embed has been FANTASTIC to deal with, listened to what I wanted, gave GREAT advice, and produced content as per the brief supplied. Super happy with the work he has done through the setup of our social media channels, website, and has been GREAT at Following Up if ever I need anything.

Tris Walker - Taupo House Removals

Brett created a simple straightforward solution for us, using Magento, despite the limited amount of products we were still able to create online sales & integrate our eShip plugin. Early 2021 we changed our systems to WooCommerce & WordPress, Embed managed to launch the website in under 1 week and we had our first order the day of launch! Great work!

The Coffee Shop NZ

Questions & Answers

Absolutely! We encourage you to transfer Domain & Hosting to us, it allows us to better understand and support your website, monitor malware & attacks, make updates much faster, and you know it's 100% New Zealand based. We also charge no transfer fees.

100%, we can fix/alter any website you already have, even if you're not hosted with us. We may require access to FTP or cPanel at your current agency's discretion.

Open Source is the most elegant solution when building a website, unlike Wix & Squarespace, when you build a website opensource you own 100% of the code & content, any developer or agency can work/alter your website, it allows you to control where you host and what functionality you add to your site, and allows greater optimization for better search performance.

The cost is dependant on many factors including, the timeline for the project, size of the website, number of pages, CMS, Optimisation, and required functionality. Ask for a free, no-obligation quote, and we will get back to you within 24 hours!

For most straightforward projects we can build and launch a new website within 7 - 10 days.

We operate in New Zealand, which means our data centers are Auckland-based to optimize the delivery of your website faster to the New Zealand Market, for overseas markets we have CDN options available including Cloudflare & Netlify.

We build in a wide variety of Open Source CMS platforms including Joomla, WordPress, Magento, Shopify, Silverstripe, Gravity, Contentful, a range of headless CMS, Laravel and and Drupal.

My partner operates across all areas of New Zealand North & South Island. As we work online, we can help you from anywhere around the country or world!