Mobile First and AMP Development

The Mobile revolution is no joke, each year the percentage of mobile vs desktop searches are increasing at a rate that was never predicted. did you know that Google will penalise your business if your website isn't mobile friendly? find out more about the benefits of AMP and Mobile-First Development.

Did you know that the majority of internet users are now accessing your website through their mobile or tablet? With the systemic shift in how people are searching these days, one of the most important things for any online business is the ability to have a fast & responsive website that has a great user experience.

When we talk about mobile-first and responsive websites they are not the same thing, let me explain.

Difference Between Mobile-First & Responsive Website Design & Development

The main difference between a responsive website and a mobile-first website is how you approach the design and UX. A responsive website is reactive, almost any website on the internet can be turned into a mobile responsive website with a few minor adjustments to the style sheets and document types of the HTML.

What do I mean when I say a mobile website is "reactive"? Basically, as the screen alters the size and the dimensions of your browsers or mobile device change, the website reacts with a new style to adjust the layout of a website to fit the new device, often this is noticeable when you can see changes in rows and columns stacking on top of each other.

A mobile-first website is a hard concept to differentiate from mobile responsive, but basically, it starts in the design stage and is often known as being proactive. The website should be designed in tandem with the desktop version of the website, where you have very little to change between different device size, this also comes down to how elements of your branding display on mobile devices, for example, a small logo with small text may make it harder for users to see your brand, Typeface and how content is positioned on the website is also an important thing to think about. Mobile-first websites should create a great user experience on desktop as well as mobile.

Contact us today about upgrading your online presense! Reach a wider variety of clients across each platform and enhance your website with the latest in optimisation techniquest and advice.

What Is AMP

In short, AMP stands for Accelerated Mobile Pages, AMP is basically an HTML framework which was designed by google to originally being a competitor to Facebooks instant articles, but has since become a new standard for mobile indexing on google, the idea behind AMP is to display content to your users at lightning-fast speeds.

The payload of AMP should be extremely small, as you can't pile AMP pages up with multiple javascript frameworks or other external libraries which may slow down your webpage loading.

AMP is one of the most important factors in Google Mobile indexing right now.

Static Websites or AMP

Recently google has advised the public that if you can have a website operating at the same efficiency as AMP then you will not need AMP to preform well on mobile search.

So what is a static website?

A static website consists of a series of HTML files, each one representing a physical page of a website. So on static sites, each page is a separate HTML file. When you visit the homepage, you are viewing the actual homepage file.

Even if two pages contain a chunk of identical content (like a footer), they both contain two versions. So, if you want to update the footer, you must do so twice, once on each page.

This is fairly straightforward and it’s how all websites were built during the early years of the world wide web.

What our customers say

We are in the business of Engineering Services, for the Food Manufacturing sector, when it came time to advertise our brand online we engaged Brett Ransley to guide us through the inner workings, of the world wide web. It was important to me that the website reflected our workmanship, and I couldn't be happier! Brett really took the time to get to know us and understand our business and brand, once the website was launched he continued to tweak and edit the content to set a standard we were all proud of, he has continued to support us over the years and often provides updates and suggestions as new technologies and software becomes available, this keeps our page looking Clean and Fresh, reflecting on our food manufacturing & engineering standards. I would recommend Brett Ransley, to any business. Thanks, Brett.

Mason Drent - Managing Director - MDR Engineers

Brett created a simple straightforward solution for us, using Magento, despite the limited amount of products we were still able to create online sales & integrate our eShip plugin. Early 2021 we changed our systems to WooCommerce & WordPress, embed managed to launch the website in under 1 week and we had our first order the day of launch! Great work!

The Coffee Shop NZ

Brett at Embed has been FANTASTIC to deal with, listened to what I wanted, gave GREAT advice, and produced content as per the brief supplied. Super happy with the work he has done through the setup of our social media channels, website, and has been GREAT at Following Up if ever I need anything.

Tris Walker - Taupo House Removals

Questions & Answers

Can I transfer Hosting & Domains to embed?

Absolutely! We encourage you to transfer Domain & Hosting to us, it allows us to better understand and support your website, monitor malware & attacks, make updates much faster, and you know it's 100% New Zealand based. We also charge no transfer fees.

Can you fix/update my existing website?

100%, we can fix/alter any website you already have, even if you're not hosted with us. We may require access to FTP or cPanel at your current agency's discretion.

Why use Open Source?

Open Source is the most elegant solution when building a website, unlike Wix & Squarespace, when you build a website opensource you own 100% of the code & content, any developer or agency can work/alter your website, it allows you to control where you host and what functionality you add to your site, and allows greater optimization for better search performance.

What is the cost of a website?

The cost is dependant on many factors including, the timeline for the project, size of the website, number of pages, CMS, Optimisation, and required functionality. Ask for a free, no-obligation quote, and we will get back to you within 24 hours!

How long does it take to build a website?

For most straightforward projects we can build and launch a new website within 7 - 10 days.

Where are your servers located?

We operate in New Zealand, which means our data centers are Auckland-based to optimize the delivery of your website faster to the New Zealand Market, for overseas markets we have CDN options available including Cloudflare & Netlify.

Which CMS's do you support

We build in a wide variety of Open Source CMS platforms including Joomla, WordPress, Magento, Shopify, Grav, Contentful and Drupal

What areas do you service?

My partner operates across all areas of New Zealand North & South Island. As we work online, we can help you from anywhere around the country or world!
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