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Email Marketing.

Email campaigns are a simple and effective way to create brand recognition and implement ideas, products, and brands into your customers. Creating an effective email marketing campaign can potentially bring in continuous business and generate a great ROI.

Email Marketing with Embed is a great choice, we have spent many hours developing mobile-first email newsletters for Real estate, Tourism, eCommerce, and other industries. It is an important way to directly advertise to your customers.

Is email Marketing Effective?

There are various ways to measure the effectiveness of email marketing. Direct response rates, engagement rates, open rates, click-through-rates, and conversion rates are all elements of an effective email marketing campaign.

The direct response rate is when your customer clicks on a link in your email that they’re interested in purchasing or following up with you. Engagement is measured by having readers read your email, clicking through links in your emails, or making it easy for them to contact you. Open rates refer to how many people opened the email as a whole and click-through-rates indicate how many people clicked on the links provided within the email. Conversion rates are when people actually make a purchase after clicking through a link provided in your email or contacting you.

Dealing with Mail Reputation

Unfortunately, most people don’t want to open email campaigns that they aren’t interested in. They might not even click on the email link. The result? Your mail campaign is unsuccessful and your business loses out on potential revenue.

That’s why it’s important to fully understand what your customers think of your email campaigns before you send them out. You’ll be able to see if the content of the email is interesting, relevant, or something that’s likely to generate interest from customers. You’ll also be able to get a better idea of how much interest there is for your products or services, making it easier for you to determine where you should focus more marketing efforts and which areas could use more promotion.

Contact us today about upgrading your online presence! Whether you run Joomla, WordPress, Shopify or just looking for a change of Provider, Embed Web Design & Kyanite Group Limited want to support you and your business now and into the future.

How to build an email list?

The first step to building an email list is to come up with a subject that interests your audience. If you’re creating an email campaign for the latest in fashion, then find a topic on which you can offer tips and tricks. For example, if your company sells shoes, you could write about what types of styles work best for different body types to help people find their perfect fit.

Once you have a topic in mind, start advertising it through your website and social media channels. This will help attract potential customers and build interest in the campaign before it goes live.

Next, establish your email marketing campaign so that readers know when they’ll receive new posts or updates. It’s typically best to send emails out on a consistent schedule so that people are always aware of what’s coming next. The frequency of your emails will depend on how often your content is being published as well as the type of content you’re releasing.

GDPR in New Zealand

GDPR has recently become one of the most talked-about topics in marketing circles. The General Data Protection Regulation (GDPR) is the EU’s new data protection law that comes into effect on May 25th, 2018. GDPR will be a significant change for marketers and businesses everywhere and New Zealand will be no exception.

The new law stipulates that marketers must give customers explicit consent to collect personal data before using it for marketing purposes. But what does this mean for brands? How can you make sure your email campaigns are compliant with the brand-new regulation?

Here are five ways to ensure your email campaign is GDPR compliant:

1. Create a privacy policy that is easy to find and understand

You’ll want to create a comprehensive privacy policy that clearly outlines what information you collect, how it’s used, and who has access to it. This policy should be simple enough for your customers to understand and shouldn’t contain too many legal terms or jargon.

2. Include a clear customer opt-in process in your emails

If you’re going to collect any personal information from potential customers, they have the right to accept or decline those requests at their own discretion. It’s important that you include both an opt

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Dolphinz Swim School had an existing Joomla-based website that needed a refresh and various security updates. Brett is one of the few Joomla website builders that we could find. He was able to get our website up to date without having to do a full rebuild and all the time and money associated with that. He provided a cost-effective solution for our business and understood our needs well. We would recommend Brett's skills and service to any business that needs website support.

Lisa - Dolphinz Swim School

I am very impressed with Brett Ransley of Embed Limited. His knowledge is excellent and he is happy to impart his knowledge. He is friendly, very helpful and very professional. I made a commercial decision to leave a long association with our previous I.T. service provider and move over to Embed Limited. I am also impressed with the energy Brett brings and the value that he adds to our business. I am very happy and I have no hesitation at all to recommend Embed Limited. Shane Crawford, Managing Director, Specialist Collections & Consultants Limited.

Shane - Collection Experts

We are in the business of Engineering Services, for the Food Manufacturing sector, when it came time to advertise our brand online we engaged Brett Ransley to guide us through the inner workings, of the world wide web. It was important to me that the website reflected our workmanship, and I couldn't be happier! Brett really took the time to get to know us and understand our business and brand, once the website was launched he continued to tweak and edit the content to set a standard we were all proud of, he has continued to support us over the years and often provides updates and suggestions as new technologies and software becomes available, this keeps our page looking Clean and Fresh, reflecting on our food manufacturing & engineering standards. I would recommend Brett Ransley, to any business. Thanks, Brett.

Mason Drent - Managing Director - MDR Engineers

Brett at Embed has been FANTASTIC to deal with, listened to what I wanted, gave GREAT advice, and produced content as per the brief supplied. Super happy with the work he has done through the setup of our social media channels, website, and has been GREAT at Following Up if ever I need anything.

Tris Walker - Taupo House Removals

Brett created a simple straightforward solution for us, using Magento, despite the limited amount of products we were still able to create online sales & integrate our eShip plugin. Early 2021 we changed our systems to WooCommerce & WordPress, Embed managed to launch the website in under 1 week and we had our first order the day of launch! Great work!

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Questions & Answers

Absolutely! We encourage you to transfer Domain & Hosting to us, it allows us to better understand and support your website, monitor malware & attacks, make updates much faster, and you know it's 100% New Zealand based. We also charge no transfer fees.

100%, we can fix/alter any website you already have, even if you're not hosted with us. We may require access to FTP or cPanel at your current agency's discretion.

Open Source is the most elegant solution when building a website, unlike Wix & Squarespace, when you build a website opensource you own 100% of the code & content, any developer or agency can work/alter your website, it allows you to control where you host and what functionality you add to your site, and allows greater optimization for better search performance.

The cost is dependant on many factors including, the timeline for the project, size of the website, number of pages, CMS, Optimisation, and required functionality. Ask for a free, no-obligation quote, and we will get back to you within 24 hours!

It depends on the size and complexity of the website. A simple website can be built in a matter of hours, while a more complex website can take days or even weeks. Larger projects can take years, and the time it takes to build a website also depends on the experience of the web developer.

We operate in New Zealand, which means our data centers are Auckland-based to optimize the delivery of your website faster to the New Zealand Market, for overseas markets we have CDN options available including Cloudflare & Netlify.

We build in a wide variety of Open Source CMS platforms including Joomla, WordPress, Magento, Shopify, Silverstripe, Gravity, Contentful, a range of headless CMS, Laravel and and Drupal.

My partner operates across all areas of New Zealand North & South Island. As we work online, we can help you from anywhere around the country or world!