Why Google and Social Media Reviews are Important for Your Business..

A good reputation is important for any business to succeed in today’s society. Along with the rise of social media and online reviews, it’s become easier than ever to find out how a company is perceived. With the rise of social media marketing, there are now many avenues through which you can promote your brand. One of these methods is by posting your positive Google reviews on your website or social media profiles as well as publishing them on third party review websites. They provide an added level of credibility that is hard to replicate. Here are some ways that you can use Google and social media reviews to help improve your overall visibility in the market.

What are reviews?

Reviews are opinions shared about a company or product. They can be found on various sites, including social media sites like Facebook and Twitter, as well as websites like Yelp. Reviews are most often written by customers who have used the product or service that they’re talking about.

The importance of reviews for your business

The number of reviews you have on third party review websites and social media profiles can significantly impact the success of your business. If you don’t have any reviews, potential customers might be hesitant to purchase from you because they don’t know if your prices are too high or the quality of your products is low.

However, if you have a lot of positive reviews, potential customers will feel more comfortable purchasing from you. They will be more confident in the quality and price of your products and services and they will trust that you care about customer satisfaction.

Google has recently implemented a new algorithm that takes into account both the number and quality of reviews when ranking search results for a brand. This means that having enough positive reviews will help your business rank higher on Google search results pages which can drive more traffic to your site or social media profile.

How to gain more reviews

Reviews help potential customers make a decision about whether or not they want to purchase your product. For the most part, customers will rely on reviews to make their decision.

There are many ways you can gain more reviews for your business. One of the most effective ways is by asking for them organically. By giving customers a call to action and thanking them for their purchase, you’re likely to see an improvement in review count.

Another way is to include a Google Reviews widget on your website or social media profiles that encourages customers to leave feedback on your product or service. Consider sending out emails with rewards attached if they leave a review as well as providing a link in the email so that it’s easy for them to do so.

If you’re considering adding this feature, we recommend linking it directly from the Google My Business page, which is where people go when they’re looking for businesses like yours. It’s one of the best ways you can market yourself and build trust among potential customers as it shows you care about customer satisfaction and providing value.

Why Google Reviews are important

Google reviews have a very strong influence on a business’s reputation. Reviews allow consumers to share their opinions with the world and help potential customers make an educated decision before spending money.

In fact, 83% of users trust online reviews as much as personal recommendations from family and friends. This is because businesses with good Google reviews show that they care about customer satisfaction and provide a great product or service.

Another key point to keep in mind is that Google reviews are often the first thing consumers will see when they search for your company on Google. They can also be seen in many other places online if you use them strategically, including on the homepage of your website and social media profiles, which increases your “social proof”.

Why Social Media Reviews are important.

Good Google reviews are an important part of your online reputation. They demonstrate that you’re a credible, reliable business—one that customers can trust.

This is why you need to monitor your Google reviews and respond to all feedback quickly. Positive reviews should be shared on social media platforms like Facebook, Twitter, and LinkedIn. Doing so will give potential customers the opportunity to access your positive reviews without having to search for them.

There are many advantages to using social media posts to share Google reviews with potential customers. A few of these are discussed below:

* Online Review Websites  – Consumers are able to find you more easily when they search for local businesses on review websites such as Yelp or Facebook. Posts containing links directly to the review sites will help build up those sites’ credibility as well as yours since those posts will show up as a “recommended listing” on those sites.

* Social Media Platforms  – Customers often turn first to social media platforms like Facebook and Twitter before they go anywhere else when deciding where they want to spend their money. You can use this knowledge by sharing your positive Google reviews with them and by linking out from your social media posts and blog articles back to your website.

How to Handle Negative Reviews

Negative reviews are bound to happen. But, how you handle them is what will make or break your reputation.

First, it’s important to be proactive and try to resolve the issue. Reach out directly to the customer with any available information and ask for feedback on how your product could be improved. This is the best way to avoid future negative reviews because you’re showing that you’re interested in hearing what they have to say about your product or service.

If resolving the issue isn’t possible, then it’s important that you respond publicly with an apology and offer a solution. Use your social media accounts as well as other networks to publish this response so that all of your followers can read it. Additionally, post it on third-party review websites like Yelp so that people who don’t follow you on social media can also see your response.

Next, reach out privately to anyone who has left a public comment about your brand for feedback on why they were unhappy with their purchase or experience at one of your locations. You may find that there are many customers who leave negative reviews without even reaching out for help first! By responding privately first, you may be able to turn these customers around before any more damage is done.

Recommendations for business owners.

If you are a business owner, there are some things that you might want to consider. First, make sure you have a Google Business Page set up. If not, this is free and very easy to do. Once your page is set up, be sure to publish it on other social media channels like Facebook and Twitter. This will help people find it when they search for your company online.

You can also encourage customers to leave reviews of your business on Google, both through the review section of your Google Business Page as well as through other review sites like Yelp or TripAdvisor. You should also ask for reviews in person or through email marketing campaigns.

The rise of social media has made it easier than ever for consumers to share their opinion about products and services with the world—and businesses are taking note! With so many platforms available—including blogs, social media platforms, forums, or online review websites—it’s never been easier for businesses to take advantage of this unique opportunity for promotion across the internet.

Questions & Answers

Can I transfer Hosting & Domains to Embed?

Absolutely! We encourage you to transfer Domain & Hosting to us, it allows us to better understand and support your website, monitor malware & attacks, make updates much faster, and you know it's 100% New Zealand based. We also charge no transfer fees.

Can you fix/update my existing website?

100%, we can fix/alter any website you already have, even if you're not hosted with us. We may require access to FTP or cPanel at your current agency's discretion.

Why use Open Source?

Open Source is the most elegant solution when building a website, unlike Wix & Squarespace, when you build a website opensource you own 100% of the code & content, any developer or agency can work/alter your website, it allows you to control where you host and what functionality you add to your site, and allows greater optimization for better search performance.

What is the cost of a website?

The cost is dependant on many factors including, the timeline for the project, size of the website, number of pages, CMS, Optimisation, and required functionality. Ask for a free, no-obligation quote, and we will get back to you within 24 hours!

How long does it take to build a website?

For most straightforward projects we can build and launch a new website within 7 - 10 days.

Where are your servers located?

We operate in New Zealand, which means our data centers are Auckland-based to optimize the delivery of your website faster to the New Zealand Market, for overseas markets we have CDN options available including Cloudflare & Netlify.

Which CMS's do you support

We build in a wide variety of Open Source CMS platforms including Joomla, WordPress, Magento, Shopify, Silverstripe, Gravity, Contentful, a range of headless CMS, Laravel and and Drupal.

What areas do you service?

My partner operates across all areas of New Zealand North & South Island. As we work online, we can help you from anywhere around the country or world!

Results-Based Difference with

Happy Customers

Dolphinz Swim School had an existing Joomla-based website that needed a refresh and various security updates. Brett is one of the few Joomla website builders that we could find. He was able to get our website up to date without having to do a full rebuild and all the time and money associated with that. He provided a cost-effective solution for our business and understood our needs well. We would recommend Brett's skills and service to any business that needs website support.

Lisa - Dolphinz Swim School

I am very impressed with Brett Ransley of Embed Limited. His knowledge is excellent and he is happy to impart his knowledge. He is friendly, very helpful and very professional. I made a commercial decision to leave a long association with our previous I.T. service provider and move over to Embed Limited. I am also impressed with the energy Brett brings and the value that he adds to our business. I am very happy and I have no hesitation at all to recommend Embed Limited. Shane Crawford, Managing Director, Specialist Collections & Consultants Limited.

Shane - Collection Experts

We are in the business of Engineering Services, for the Food Manufacturing sector, when it came time to advertise our brand online we engaged Brett Ransley to guide us through the inner workings, of the world wide web. It was important to me that the website reflected our workmanship, and I couldn't be happier! Brett really took the time to get to know us and understand our business and brand, once the website was launched he continued to tweak and edit the content to set a standard we were all proud of, he has continued to support us over the years and often provides updates and suggestions as new technologies and software becomes available, this keeps our page looking Clean and Fresh, reflecting on our food manufacturing & engineering standards. I would recommend Brett Ransley, to any business. Thanks, Brett.

Mason Drent - Managing Director - MDR Engineers

Brett at Embed has been FANTASTIC to deal with, listened to what I wanted, gave GREAT advice, and produced content as per the brief supplied. Super happy with the work he has done through the setup of our social media channels, website, and has been GREAT at Following Up if ever I need anything.

Tris Walker - Taupo House Removals

Brett created a simple straightforward solution for us, using Magento, despite the limited amount of products we were still able to create online sales & integrate our eShip plugin. Early 2021 we changed our systems to WooCommerce & WordPress, Embed managed to launch the website in under 1 week and we had our first order the day of launch! Great work!

The Coffee Shop NZ

Embeds Latest
News & Education

Why Google and Social Media Reviews are Important for Your Business. cover Image 29 Dec 2021

Why Google and Social Media Reviews are Important for Your Business.

A good reputation is important for any business to succeed in today's society. Along with the rise of social media and online reviews, it’s become easier than ever to find out how a company is perce...

Read More
7 Reasons Why Open Source is Better Than Proprietary. cover Image 29 Dec 2021

7 Reasons Why Open Source is Better Than Proprietary.

Reasons Why Open Source is Better Than Proprietary. Open source refers to a type of software that can be freely used, shared and modified by anyone. It is often associated with the GNU/Linux operati...

Read More

Joomla 3 Support Ending Soon: What to Do Before Your Support Expires

Joomla 3 Support Ending Joomla 3 is the latest version of Joomla, and it’s the most popular web content management system in the world. With so much popularity, you wouldn’t be surprised to hear ...

Read More

The Joomla! 4 User Interface: The New Features And What To Expect

Let's Take A Look At The New Joomla! 4 Interface: What You Can Expect and What It Means For You. Joomla! 4 is now available and with it comes a new interface. If you're not sure what that means or ho...

Read More

Are you ready for Joomla 4?

What a ride it's been, Joomla 3 has been making its way through the world wide web since September 27th, 2012, now nearly 10 years later Joomla 3 has officially made its way out the door. On August 17...

Read More

Stay in the Loop!