Top Domain Name Selection Tips!

1. Use .co. Nz or even .com or get both

Stick to the .com extension

There are many new domain name extensions now available, from the first .com, .net and .org.

We always recommend picking a .com domain name.

Whilst it may be tempting to develop along with smart blog names using new extensions, .com remains the most established and reliable domain name extension.

Newer domain extensions like .ninja or .photography can be untrustworthy.

Dot-com domains are also the most memorable. Most consumers, particularly those who aren’t as tech-savvy, will automatically type “.com” towards the end of every domain without thinking about it.

In case your site is something similar to, along with your users accidentally form in, they’ll end up on an error page on internet site.

It’s smart to prevent that risk by sticking with. com.

Let alone, most smartphone keyboards automatically have a. com button.

2. Use Keywords in Your Domain Name Search

Key words play a important part in a domainname. Using keywords in your domain name, you tell the search engines what your site is about. Together with quality content and great consumer experience, key words in your domain might help you rank high in Google.

It’s rather tricky to obtain a fantastic domain with your target keywords, which ’s not already taken.

You’ll have to be creative and combine your keywords with some other words to make your domain stand out.

3. Maintain Your Domain Name Short

While key words are important, don’t go overboard with domain . It’s better to have a website domain name which ’s short and memorable.

We recommend maintaining your domain name under 15 characters. Longer domains are harder for your users to remember.

Let alone, users will even be more predisposed towards inputting typos with longer domain names which might lead to loss traffic.

That’therefore it’s a wise idea to keep your domain short.

4. Keep it Distinctive and Brandable

Your site domain name has to be distinctive, so you are able to stand out in your readers’ heads. It’s smart to research other sites in your niche and find out what domain names they’re using.

You don’t want to accidentally make use of a trademark name or get accused of copying another writer.

You may also opt to select a website domain name which ’s more brandable.

Brandable domain names are distinctive, catchy, and memorable. For example, “” is a more brandable name compared to “ ”

5. Prevent Hyphens in Domain Name

Never create a website domain name with hyphens. Hyphens can be an indication of spam domains that you don’t want to be connected with.

Hyphenated domains are also predisposed towards typos. If you select a website domain name with hyphens because the domain you want is already taken, then your users will probably end up in your competitor’s site should they forget to type in the hyphen.

6. Research Your Domain Name

Before you register a web site domain name, attempt to determine whether there’s already a documented business utilizing the same name.

What our customers say

We are in the business of Engineering Services, for the Food Manufacturing sector, when it came time to advertise our brand online we engaged Brett Ransley to guide us through the inner workings, of the world wide web. It was important to me that the website reflected our workmanship, and I couldn't be happier! Brett really took the time to get to know us and understand our business and brand, once the website was launched he continued to tweak and edit the content to set a standard we were all proud of, he has continued to support us over the years and often provides updates and suggestions as new technologies and software becomes available, this keeps our page looking Clean and Fresh, reflecting on our food manufacturing & engineering standards. I would recommend Brett Ransley, to any business. Thanks, Brett.

Mason Drent - Managing Director - MDR Engineers

Brett created a simple straightforward solution for us, using Magento, despite the limited amount of products we were still able to create online sales & integrate our eShip plugin. Early 2021 we changed our systems to WooCommerce & WordPress, embed managed to launch the website in under 1 week and we had our first order the day of launch! Great work!

The Coffee Shop NZ

Brett at Embed has been FANTASTIC to deal with, listened to what I wanted, gave GREAT advice, and produced content as per the brief supplied. Super happy with the work he has done through the setup of our social media channels, website, and has been GREAT at Following Up if ever I need anything.

Tris Walker - Taupo House Removals

Questions & Answers

Can I transfer Hosting & Domains to embed?

Absolutely! We encourage you to transfer Domain & Hosting to us, it allows us to better understand and support your website, monitor malware & attacks, make updates much faster, and you know it's 100% New Zealand based. We also charge no transfer fees.

Can you fix/update my existing website?

100%, we can fix/alter any website you already have, even if you're not hosted with us. We may require access to FTP or cPanel at your current agency's discretion.

Why use Open Source?

Open Source is the most elegant solution when building a website, unlike Wix & Squarespace, when you build a website opensource you own 100% of the code & content, any developer or agency can work/alter your website, it allows you to control where you host and what functionality you add to your site, and allows greater optimization for better search performance.

What is the cost of a website?

The cost is dependant on many factors including, the timeline for the project, size of the website, number of pages, CMS, Optimisation, and required functionality. Ask for a free, no-obligation quote, and we will get back to you within 24 hours!

How long does it take to build a website?

For most straightforward projects we can build and launch a new website within 7 - 10 days.

Where are your servers located?

We operate in New Zealand, which means our data centers are Auckland-based to optimize the delivery of your website faster to the New Zealand Market, for overseas markets we have CDN options available including Cloudflare & Netlify.

Which CMS's do you support

We build in a wide variety of Open Source CMS platforms including Joomla, WordPress, Magento, Shopify, Silverstripe, Gravity, Contentful, a range of headless CMS, Laravel and and Drupal.

What areas do you service?

My partner operates across all areas of New Zealand North & South Island. As we work online, we can help you from anywhere around the country or world!
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