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North Island Web Design Agency: Tips and Tricks to Building a Successful Website.

Websites have become an essential marketing tool for businesses of all types and sizes. From restaurants to retail stores and everything in between, online visibility is a must-have for any company. But building a website isn’t as simple as filling in a few fields and calling it a day. To make sure your site gets the recognition it deserves and builds a solid foundation for your business, you’ll need to think about your goals and your audience. Your website isn’t just a pretty face. It needs to be user-friendly, functional and effective. And it needs to reflect your brand. If you’re dreading the idea of designing your own site, you aren’t alone. But designing your own site can actually be a lot of fun if you approach it the right way. Keep reading to discover some great tips and tricks for creating a successful website that will work for your business.

Research Your Market

First and foremost, your website needs a target market. This is the group of people who will be visiting your site and potentially purchasing your products or services. If you have no idea who these people are, it’s time to do some market research. Use tools like Google Trends to discover what people are searching for related to your product or service. You can also use Clicky to see what your competitors are doing. This will give you an idea of what your audience likes and dislikes, what they’re interested in, and what they have the financial capability to buy. By tailoring your site to fit your target market, you’ll create a better experience for both visitors and future customers.

Know What You Want From a Site

Once you know who you’re designing for, you can start thinking about what you want from your site. Here are a few things to keep in mind.

Be User-Friendly: Your site needs to be easy to use. Visitors should be able to quickly navigate to the page they want to get to, find what they’re looking for, and easily find their way back to the page they came from. Make it easy for your visitors to accomplish basic tasks like signing up for your mailing list, making a purchase, or getting in touch with you.

Your site needs to be easy to use. Visitors should be able to quickly navigate to the page they want to get to, find what they’re looking for, and easily find their way back to the page they came from. Make it easy for your visitors to accomplish basic tasks like signing up for your mailing list, making a purchase, or getting in touch with you. Be Helpful: Don’t simply rely on your site to sell your products. Instead, aim to provide your visitors with helpful resources, information, and advice. Use your site to build your brand and establish yourself as an expert in your field.

Don’t simply rely on your site to sell your products. Instead, aim to provide your visitors with helpful resources, information, and advice. Use your site to build your brand and establish yourself as an expert in your field. Be Realistic: If you have big dreams and intentions for your site, don’t set your sights too high. Begin with a goal that is realistic and manageable, and work your way up from there. Your site shouldn’t be designed to look like Instagram, but rather like a business website that could belong to a company in any industry.

If you have big dreams and intentions for your site, don’t set your sights too high. Begin with a goal that is realistic and manageable, and work your way up from there. Your site shouldn’t be designed to look like Instagram, but rather like a business website that could belong to a company in any industry. Keep it Consistent: When designing your site, make sure the aesthetic is consistent throughout. This will help your visitors navigate throughout your site more easily, and make sure they aren’t constantly being sent from one area of your site to another. Incorporate your marketing materials, such as your images, interviews, and blog posts, into your site as much as possible to keep everything consistent.

Make Your Content Marketing Strategy Part of Your Site Design

One of the best ways to drive traffic to your site and encourage them to make a purchase or take a freebie is by creating content that is rich in value. There are a few ways you can do this on your site.

Offer a Free Gift: Whether you give away a free report, offer free shipping on a limited time promotion, or give away a free gift with purchase, having this option on your site will give your visitors the incentive they need to head over to the store and make a purchase. Make it clear on your site that this is an option, and specify the time period during which the freebie is available.

Whether you give away a free report, offer free shipping on a limited time promotion, or give away a free gift with purchase, having this option on your site will give your visitors the incentive they need to head over to the store and make a purchase. Make it clear on your site that this is an option, and specify the time period during which the freebie is available. Create a Blog: Most businesses nowadays are creating content on their site, but not all of it is rich in value. Include a blog on your site to help drive traffic to your site, provide useful content for your visitors, and build your reputation as an expert in your field.

Incorporate Video and Images

While many business owners shy away from video and image-heavy sites because they feel it’s too time-consuming or expensive, this is definitely not the case. In fact, incorporating video and images is one of the best ways to create a site that works for your business.

Images: If you’re investing in good images, whether they be of your products, your employees, or your location, they will do wonders for establishing your brand and building your site’s authority. Plus, they’re a lot of fun to incorporate into your site.

If you’re investing in good images, whether they be of your products, your employees, or your location, they will do wonders for establishing your brand and building your site’s authority. Plus, they’re a lot of fun to incorporate into your site. Video: Similar to images, videos are a great way to add personality and life to your site. If you choose to create videos for your site, be sure to keep them short and sweet so they aren’t a distraction for your visitors, but rather a bonus feature on your site that adds to the experience.

Similar to images, videos are a great way to add personality and life to your site. If you choose to create videos for your site, be sure to keep them short and sweet so they aren’t a distraction for your visitors, but rather a bonus feature on your site that adds to the experience. Blogs: While you shouldn’t rely on just any old blog to drive traffic to your site, having quality content is important. Make sure your blog is well-written, SEO-friendly, and offers your visitors something useful.

Conclusion

Your website is the hub of your business. It’s where you’ll be hosting your content, showcasing your products and services, and communicating with your customers.

If you’re looking to build a successful website, you’ve come to the right place. We’ve got everything you need to know about building a website, including tips and tricks for designing a site that will work for your business.

With a little elbow grease and a lot of determination, your website will be ready for prime time in no time. So, are you ready to get started?

Embed Web Design Services in the following North Island Areas and beyond:

Results-Based Difference with

Happy Customers

Dolphinz Swim School had an existing Joomla-based website that needed a refresh and various security updates. Brett is one of the few Joomla website builders that we could find. He was able to get our website up to date without having to do a full rebuild and all the time and money associated with that. He provided a cost-effective solution for our business and understood our needs well. We would recommend Brett's skills and service to any business that needs website support.

Lisa - Dolphinz Swim School

I am very impressed with Brett Ransley of Embed Limited. His knowledge is excellent and he is happy to impart his knowledge. He is friendly, very helpful and very professional. I made a commercial decision to leave a long association with our previous I.T. service provider and move over to Embed Limited. I am also impressed with the energy Brett brings and the value that he adds to our business. I am very happy and I have no hesitation at all to recommend Embed Limited. Shane Crawford, Managing Director, Specialist Collections & Consultants Limited.

Shane - Collection Experts

We are in the business of Engineering Services, for the Food Manufacturing sector, when it came time to advertise our brand online we engaged Brett Ransley to guide us through the inner workings, of the world wide web. It was important to me that the website reflected our workmanship, and I couldn't be happier! Brett really took the time to get to know us and understand our business and brand, once the website was launched he continued to tweak and edit the content to set a standard we were all proud of, he has continued to support us over the years and often provides updates and suggestions as new technologies and software becomes available, this keeps our page looking Clean and Fresh, reflecting on our food manufacturing & engineering standards. I would recommend Brett Ransley, to any business. Thanks, Brett.

Mason Drent - Managing Director - MDR Engineers

Brett at Embed has been FANTASTIC to deal with, listened to what I wanted, gave GREAT advice, and produced content as per the brief supplied. Super happy with the work he has done through the setup of our social media channels, website, and has been GREAT at Following Up if ever I need anything.

Tris Walker - Taupo House Removals

Brett created a simple straightforward solution for us, using Magento, despite the limited amount of products we were still able to create online sales & integrate our eShip plugin. Early 2021 we changed our systems to WooCommerce & WordPress, Embed managed to launch the website in under 1 week and we had our first order the day of launch! Great work!

The Coffee Shop NZ

Questions & Answers

Absolutely! We encourage you to transfer Domain & Hosting to us, it allows us to better understand and support your website, monitor malware & attacks, make updates much faster, and you know it's 100% New Zealand based. We also charge no transfer fees.

100%, we can fix/alter any website you already have, even if you're not hosted with us. We may require access to FTP or cPanel at your current agency's discretion.

Open Source is the most elegant solution when building a website, unlike Wix & Squarespace, when you build a website opensource you own 100% of the code & content, any developer or agency can work/alter your website, it allows you to control where you host and what functionality you add to your site, and allows greater optimization for better search performance.

The cost is dependant on many factors including, the timeline for the project, size of the website, number of pages, CMS, Optimisation, and required functionality. Ask for a free, no-obligation quote, and we will get back to you within 24 hours!

For most straightforward projects we can build and launch a new website within 7 - 10 days.

We operate in New Zealand, which means our data centers are Auckland-based to optimize the delivery of your website faster to the New Zealand Market, for overseas markets we have CDN options available including Cloudflare & Netlify.

We build in a wide variety of Open Source CMS platforms including Joomla, WordPress, Magento, Shopify, Silverstripe, Gravity, Contentful, a range of headless CMS, Laravel and and Drupal.

My partner operates across all areas of New Zealand North & South Island. As we work online, we can help you from anywhere around the country or world!